October 25, 2019

Someone mentioned to me recently that they were so excited to have bought 5,000 Instagram followers… As a social media professional, I don’t know why this hasn’t even crossed my mind as “a thing” you can do on social... So I immediately started doing research on the to...

January 15, 2018

            Guidelines provide the framework for which the organization of the Brand Ambassador Program (BAP) for will operate.  The guidelines provide both its organization and the BA the rules and regulations in which they will perform their roles.  These guidelines...

December 12, 2016

Over the course of a few months, I have been playing around with this new app, Simply Piano by JoyTunes.  My interest for this app was a desire to learn the piano! During this app experimentation, I was also wrapping up grad school and didn’t have the time to focus on...

November 17, 2016

Vine took off in 2014 with a growth of 40 billion users in one year. Competition, user adaption and application features can determine the success of an emerging technology today. Now, we say goodbye to Vine. Learn the success and failures of Vine here.

March 1, 2016

When did the hashtag become such a big phenomenon and most importantly, why do we do it? The popular use of hashtags has earned them a seat in the Oxford Dictionary.

“Whoop whoop!”

Hashtags are used to categorize social media posts seen on almost every social media outle...

February 23, 2016

I told you I have a picture-taking problem. Everything is in random order and uploads come sporadically.



November 13, 2015

Small business owners and startup companies usually handle all operations on their own. Adding social media to the mix may seem overwhelming at first, but with practice social media will become second nature. The best part with incorporating social media is the visual...

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